Developed for TV Professionals, Created by TV Professionals

A few words from one of the Co-founders of EdMon; Adam Nordén

The journey of Edmon began with my brother David Nordén, a skilled technologist with a deep understanding of the TV industry. Having spent his entire career as an editor and the owner of a post-production facility, David had firsthand knowledge of the challenges faced by production teams. His reputation in the business and insights into the industry’s workflows gave him a unique perspective on how to tackle inefficiencies.

David recognized a significant gap in how media production companies handle the vast amounts of footage generated in unscripted TV, especially in reality and documentaries. Manual logging and metadata creation were painfully slow, costly, and prone to error. He envisioned a solution: a smart tool that could transform how footage is organized and utilized.

When David shared his vision with me in 2020, I immediately saw its potential. With my background as an investor and experience in building companies, I decided to fund the project and help accelerate its development. Together, we worked to refine the vision, leveraging my knowledge of scaling startups and David’s technical expertise to lay the foundation for EdMon.

We knew that technology and funding alone wouldn’t be enough to build a successful company. The missing piece was finding a leader with the business acumen and drive to take Edmon to the next level. That’s when we brought in Angelina Jönsson in 2024. Angelina’s blend of strategic thinking, leadership experience, and deep industry connections made her the perfect fit. As CEO, she has been instrumental in driving business development, building a talented team, and positioning Edmon as a game-changer in the media production world.

Today, EdMon is more than just a tool—it’s a partner for the media industry, enabling teams to focus on what they do best: telling compelling stories. With David’s technological vision and industry expertise, Angelina’s leadership, and my support as an investor, we’ve turned a bold idea into a growing company poised to redefine media production.

Together, we’ve created a platform that empowers production companies to process and organize footage faster, with higher accuracy, and at a fraction of the cost. Edmon has proven particularly valuable for projects with massive amounts of material, like reality shows and documentaries. By automating tedious workflows, we have not only saved companies time and money but also helped them unlock the creative potential of their footage.